Online media and online business are essential to the modern world. The digital platform lets you connect with your consumers in different ways and increase your brand awareness, attracting customers to your product or service. It also gives you the ability to drive traffic from social media or search engines as well as other websites, creating increased revenue opportunities.
Digital media companies create production, distribute, or exploit digital content in different forms and on a wide range of platforms. Some examples of this are podcasts, videos, blogs and e-commerce sites. Some of these businesses operate on subscription-based models that are similar to the traditional magazine or newspaper model, where customers pay a monthly cost to access content.
The digital media has opened up new revenue streams which were not available before. It is essential that media companies comprehend these new opportunities, and how they can be utilized for their benefit.
The three main categories of digital media are owned as well as earned and paid media. Owned media is content that your company controls and owns, including your blog, website, and social media channels. The more owned media an organization has, the more visibility it will have on search results pages. This is why it’s essential to optimize all of your owned media to be SEO-friendly, so that the search engines can find and rank it. Paid media includes things such as PPC as well as social media advertising and advertising that retargets. Earned media is the content shared by your customers, which can help to build your brand. Examples include suggestions on social media and electronic-WOM.